Services

Branding

IdentityStrategyMessaging

Logo, typography, graphics, color schemes, presentation templates, brand guidelines. A brand is so much more than an artful swoosh or clever tagline. As branding experts, we work with you to develop all the pieces and touchpoints that make your brand whole — and make it meaningful and memorable.

We believe in strategy first, always, before getting the creative ball rolling. We give you the roadmap for your brand development journey to help your organization get from where you are to where you want to be.

We understand the delicate blend of art and science needed to get a brand or product out into the world in a way that matters to your customers and prospects. Starting with positioning work and your brand voice all the way to your external communications, we’ll work with you to craft copy that moves minds.

Digital

Website/UX designSocial campaignsEmail campaignsVideo/Motion graphicsDisplay advertising

We create websites from scratch and we overhaul existing sites. We’re always exploring ways to deliver a better user experience. Our approach reflects the latest thinking in UX and the most appropriate technology, making the user journey simple, intuitive and easily understandable.

With a promise of massive reach, social has captured the attention and budget of marketers. We help investments work harder with smart paid and organic social media content designed to make your customers hit “like” and “share.”

A tried-and-true way of connecting with clients and prospects, email continues to be a top choice for brands looking to engage directly with consumers and B2B targets. We’ll help you connect with precision-targeted messaging, copy that tells a story and smart design that stands out in a crowded inbox.

A picture may be worth 1,000 words, but motion can help you tell a story and close a sale. We create sticky video campaigns that resonate.

There’s an art to getting attention in the crowded digital space. We design display ads that inform and engage — and help make your investment return results.

Print

Sales materialsPrint advertisingDirect mailCollateral systems

We blend well-crafted copy with compelling images to provide sales tools that speak directly to your customers, stakeholders and employees. From flyers to pitch decks to manuals, expect smart design that clarifies and connects.

Tried and true, putting your marketing message in print still packs a punch. Whether you need a large scale campaign or one-off sponsorship placement, our team is experienced in making your message resonate.

Direct mail fell out of favor with the surge in digital communications. With the decline in use, smart marketers have embraced this platform as a means of standing out. We continue to help our clients with direct mail, creating smart, eye-catching campaigns that get noticed, get opened and get results.

Creating collateral that harmonizes with the rest of your brand expression is essential to a cohesive communication experience. From brochures to signage to design templates, we’re specialists in the development and production of even the most ambitious executions.

Experiential

EventsTrade shows and conferences

Live events open the door to impact. Whether we’re unveiling your new brand or creating a product launch event, or bringing your company’s values to life across hallways and campuses, we aim for impact in all our environmental design initiatives. Live events are no place for the timid, so we aim for bold, powerful expressions of brand messages.

Need to create a show stopping experience? Our team’s got you covered. Whether we’re designing trade show booths for regional or national shows or developing keynote presentations for corporate meetings, we will help you make a splash.

McGuffin Mix

Mcg Mix
A guide to Agile for marketers
Mcg Mix
The 6-step strategy we used to redesign our homepage