Our work

Bank of the West

Bringing more to small business

The Ask

Bank of the West, based in San Francisco, is active in serving the lending and banking needs of small business. The bank came to McGuffin seeking a targeted, offer-based campaign that would help boost use of micro loans, checking accounts and credit cards among mass (micro) and medium-sized businesses.

The Answer

McGuffin developed a campaign that incorporated social media, including video, display advertising and landing pages. The creative leveraged unique offers and product benefits to reach small businesses directly, efficiently and often, which helped drive awareness, leads and, ultimately, new business and revenue for the bank.

What we did

  • Targeted display ads
  • Social media
  • Targeted email advertising
  • Website/UX design

FCS Awards

Silver - Social Media: Paid

Bank of the West
Small and Midsize Enterprises Campaign