Our work

BMO Harris Bank

Making the case for great rates

The Ask

BMO Harris asked McGuffin to help create a customer growth campaign promoting their CD and Money Market savings rates, which were 4x and 12x the national average. The campaign leveraged a genuine and demonstrable competitive advantage to drive deposits. Campaign components were communicated through social media, display ads and print ads.

The Answer

Given the large disparity in rates, McGuffin made the most of this difference through memorable, unexpected imagery that demonstrated the impact and importance of big versus little. While the campaign worked within BMO Harris’s brand standards, the imagery represented a slight nudge outside the traditional use of lifestyle imagery. The campaign enjoyed such an overwhelming success rate that it was extended for an entire year.

What we did

  • Messaging
  • Digital display ads
  • Social campaign
  • Print ad campaign
  • Video/motion graphics