Podcast
Podcast
No polished case studies or tales of grandeur here. In each episode, hosts Chris Sculles and Chris McGuire chat with marketing and creative industry leaders about the behind-the-scenes moments that didn’t make the campaign, career, or awards highlight reel. From happy accidents and “Oh Sh!t” moments to gems on the cutting room floor, Marketing Outtakes dives into the real stories that shaped our guests to be the leaders they are today.
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Latest episodes
No polished case studies or tales of grandeur here. In each episode, hosts Chris Sculles and Chris McGuire chat with marketing and creative industry leaders about the behind-the-scenes moments that didn’t make the campaign, career, or awards highlight reel. From happy accidents and “Oh Sh!t” moments to gems on the cutting room floor, Marketing Outtakes dives into the real stories that shaped our guests to be the leaders they are today.
“Finding Your Brand’s North Star” with Lisa Nucci, CMO of Choose Chicago | Marketing Outtakes
In this episode Chris, Chris and Lisa dig into how brand purpose and culture play a significant role in marketing success. We also get into Lisa’s time at several iconic cultural institutions (including the Chicago Bulls, Chicago Architecture Center and Choose Chicago) and behind-the-scenes of what makes a lasting destination marketing campaign.
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Marketing Outtakes is a production of McGuffin Creative Group. Learn more: https://mcguffincg.com/marketing-outtakes-podcast/
