McGuffin Mornings
Events
McGuffin Mornings
McGuffin Mornings is a free virtual event series dedicated to expanding our knowledge as a marketing community. From panel discussions to mini workshops and presentations, we bring on subject matter experts to discuss important topics and trends in marketing. Speakers have discussed everything from sonic branding to the power of an excellent creative brief in transforming your brand. Our goal is for marketers of all levels to walk away with a tip, trick or insight that sticks.
McGuffin Mornings are held on weekday mornings via Zoom for an hour or less, working seamlessly into your busy schedule. Grab a cup of joe and join us for the next McGuffin Mornings. You can subscribe to our email list to stay in the loop on upcoming events. See you there.
Up Next
Putting the Power of Influencer Marketing to Work for Professional Services
Katie Stoller– Founder, Influencer Insider Guide
Tue 01/30/2024 | 10:00AM CT | Zoom Webinar
The creator economy is growing at a break-neck speed, with influencer marketing spend predicted to surpass $30 billion by the end of 2023. While working with influencers allows for more collaboration, creativity and reach for your brand, there are a lot of rules and regulations to consider when executing an influencer marketing campaign. From using trending sounds to the latest FTC regulations, it can be a tricky landscape -- particularly for professional services marketers already navigating what can feel like an extra set of rules with legal and privacy concerns.
Influencer Insider Guide founder Katie Stoller is here to educate on the must-know info for a successful influencer program. Join us Tuesday, January 30 at 10 a.m. CT to hear what you need to know about FTC and SEC regulations, how to tie paid influencer content to your organic social strategies, how to work with the right talent and how to be your most creative within legal boundaries.
All McGuffin Mornings attendees will also receive a free copy of Katie’s up-to-date Influencer Insider Guide after the event. Sign up now.
Past Events
Harnessing Data to Drive Email Marketing Results in 2024
Jessica Best– Founder & Chief Strategist, BetterAve
Jessica Best– Founder & Chief Strategist, BetterAve
Are you getting the most from your email marketing? Even if you’re gathering customer data, analyzing and using that data to create a personalized experience for your customers is easier said than done.
Join us on November 14 for McGuffin Mornings with email marketing and strategy expert Jessica Best. Jessica has helped hundreds of clients across industries turn data into a useful tool for triggering and personalizing email marketing campaigns. She’ll share her 3-step process for gathering and activating data in your email marketing at scale, including examples of what’s worked for her own clients in highly regulated industries.
You’ll learn how to: determine if/which of your data is ready to power your email marketing program, acquire data so that it’s ready to use in marketing and sales, choose data to use in email to impact the bottom line, a.k.a. bolster email ROI, and integrate multiple data sources, from easy plug-ins to robust data power tools.
Building & Leveraging a Successful Employer Brand
James Ellis– Principal, Employer Brand Labs
James Ellis– Principal, Employer Brand Labs
In this session, James discusses: What an employer brand is, How to approach your recruitment strategically and holistically, How to find the natural synergies between recruiting and marketing that are essential in creating strong employer brands, How to connect disparate dots to form a more cohesive brand story that attracts candidates and customers alike, and how you can use your employer brand to attract talent & drive your company forward
#DocTok: TikTok for Health Systems
Katie Hunter– Creative Director & Content Creator
Katie Hunter– Creative Director & Content Creator
In this McGuffin Mornings event, Katie Hunter discusses how to pitch TikTok to leadership & get buy-in, TikTok channel strategy development, Content production best practices, Paid ads on TikTok, Case studies from Northwestern Medicine, RUSH University Medical Center and more.
Don’t Panic: Marketing Through a Rocky Economy
Andrea Brimmer– Chief Marketing and Public Relations Officer at Ally Financial
Andrea Brimmer– Chief Marketing and Public Relations Officer at Ally Financial
In this special McGuffin Mornings event, CMO of Ally Financial Andrea Brimmer walks us through her strategy for getting the right message across to customers without creating unnecessary panic. She covers how the team at Ally has successfully connected with customers by combining honesty, education and levity in their latest marketing efforts.
How to Become a Financial Services Thought Trailblazer
Barbara Rozgonyi– Digital marketing leader, international speaker, founder of CoryWest Media and wiredPRworks.com
Barbara Rozgonyi– Digital marketing leader, international speaker, founder of CoryWest Media and wiredPRworks.com
The term “thought leader” is losing steam, dulled and diluted by everyone with a LinkedIn profile and a content calendar deadline. If you think you’ve got all your thought leadership bases covered or need to revive a struggling program, it’s time to think outside the box — way outside, to a whole new dimension of possibility and potential.In this presentation, digital marketing expert Barbara Rozgonyi walks through how financial marketers can change their mindset from constant content-churning to becoming a true thought trailblazer that leaves thought “leaders” running to catch up.