McGuffin Mornings
Events
McGuffin Mornings
McGuffin Mornings is a free virtual event series dedicated to expanding our knowledge as a marketing community. From panel discussions to mini workshops and presentations, we bring on subject matter experts to discuss important topics and trends in marketing. Speakers have discussed everything from sonic branding to the power of an excellent creative brief in transforming your brand. Our goal is for marketers of all levels to walk away with a tip, trick or insight that sticks.
McGuffin Mornings are held on weekday mornings via Zoom for an hour or less, working seamlessly into your busy schedule. Grab a cup of joe and join us for the next McGuffin Mornings. You can subscribe to our email list to stay in the loop on upcoming events. See you there.
Up Next
Past Events
Building a Powerhouse Marketing Team
Karmen Conrad– Head of Marketing, Byline Bank
Jeanette Socke – VP of Marketing, Byline Bank
Karmen Conrad– Head of Marketing, Byline Bank
Jeanette Socke – VP of Marketing, Byline Bank
During dramatic shifts in business, you have a choice: be bold or be left behind. Byline Bank’s Head of Marketing Karmen Conrad chose the former, having spent the better part of the last year building a powerhouse marketing team to drive the business’s goal of being “the bank you deserve" forward. Byline marketing leaders Karmen Conrad and and Jeanette Socke discuss how they’ve built a robust, successful marketing team including: the importance of fresh perspectives, how to keep teams focused on the larger vision, the balance between new hires and legacy team members and the biggest challenges they’ve overcome in the process.
The Power of a STORY: B2B Brand Building in the Narrative Economy
Kristian A Alomá– Author, CEO/Founder of Threadline
Kristian A Alomá– Author, CEO/Founder of Threadline
Kristian A. Alomá, PhD, author, researcher, educator and Founder/CEO of Threadline, explores the transformative power of the STORY framework, a methodology that helps businesses create and sustain narrative B2B brands that center their customers as the hero. By examining case studies and real-world examples, we uncover how successful brands leverage narrative design to align with their audience’s values and needs, fostering trust and long-term loyalty.
Considering a Corporate Podcast? Listen Up.
John Siracusa– Founder, ListenDeck
John Siracusa– Founder, ListenDeck
Should your company start a podcast? How do you get started? John Siracusa, host of the Bank On It podcast and founder of podcast production company ListenDeck, answers these questions and more.
Putting the Power of Influencer Marketing to Work for Professional Services
Katie Stoller– Founder, Influencer Insider Guide
Katie Stoller– Founder, Influencer Insider Guide
Influencer Insider Guide founder Katie Stoller highlights the must-know info for a successful influencer program. Hear what you need to know about FTC and SEC regulations, how to tie paid influencer content to your organic social strategies, how to work with the right talent and how to be your most creative within legal boundaries.
Harnessing Data to Drive Email Marketing Results in 2024
Jessica Best– Founder & Chief Strategist, BetterAve
Jessica Best– Founder & Chief Strategist, BetterAve
Jessica shares her 3-step process for gathering and activating data in your email marketing at scale, including examples of what’s worked for her own clients in highly regulated industries. She covers how to determine if/which of your data is ready to power your email marketing program, acquire data so that it’s ready to use in marketing and sales, choose data to use in email to impact the bottom line, a.k.a. bolster email ROI, and integrate multiple data sources, from easy plug-ins to robust data power tools.
