Our work
Byline Bank
Appealing to Chicago's small business community
The Ask
McGuffin was tasked to develop a new creative campaign to drive awareness and consideration of Byline Bank as a business banking partner. At the time, Byline was going through a brand refresh to address its lack of awareness and recognition in the Chicago market. The campaign needed to resonate with local small business owners across the city.The Answer
We interviewed key stakeholders and conducted research to devise a strategic approach to the campaign. Based on that, the team delivered an impactful campaign that consisted of OOH, print, banner ads and social media. The focus was connecting Byline’s core values to those of the Chicago small business community. All elements of the campaign performed above the industry average.What we did
- Strategy
- Print ad
- Banner ads
- Social media ads
- Digital out-of-home ads
