McGuffin Mornings

Events

McGuffin Mornings is a free virtual event series dedicated to expanding our knowledge as a marketing community. From panel discussions to mini workshops and presentations, we bring on subject matter experts to discuss important topics and trends in marketing. Speakers have discussed everything from sonic branding to the power of an excellent creative brief in transforming your brand. Our goal is for marketers of all levels to walk away with a tip, trick or insight that sticks.

McGuffin Mornings are held on weekday mornings via Zoom for an hour or less, working seamlessly into your busy schedule. Grab a cup of joe and join us for the next McGuffin Mornings. You can subscribe to our email list to stay in the loop on upcoming events. See you there.

Up Next

Past Events

The Power of a STORY: B2B Brand Building in the Narrative Economy

Kristian A Alomá– Author, CEO/Founder of Threadline

Kristian A. Alomá, PhD, author, researcher, educator and Founder/CEO of Threadline, explores the transformative power of the STORY framework, a methodology that helps businesses create and sustain narrative B2B brands that center their customers as the hero. By examining case studies and real-world examples, we uncover how successful brands leverage narrative design to align with their audience’s values and needs, fostering trust and long-term loyalty.

Watch now

Considering a Corporate Podcast? Listen Up.

John Siracusa– Founder, ListenDeck

Should your company start a podcast? How do you get started? John Siracusa, host of the Bank On It podcast and founder of podcast production company ListenDeck, answers these questions and more.

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Putting the Power of Influencer Marketing to Work for Professional Services

Katie Stoller– Founder, Influencer Insider Guide

Image of Katie Stoller speaker for McGuffin Mornings

Katie Stoller– Founder, Influencer Insider Guide

Influencer Insider Guide founder Katie Stoller highlights the must-know info for a successful influencer program. Hear what you need to know about FTC and SEC regulations, how to tie paid influencer content to your organic social strategies, how to work with the right talent and how to be your most creative within legal boundaries.

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Harnessing Data to Drive Email Marketing Results in 2024

Jessica Best– Founder & Chief Strategist, BetterAve

Jessica shares her 3-step process for gathering and activating data in your email marketing at scale, including examples of what’s worked for her own clients in highly regulated industries. She covers how to determine if/which of your data is ready to power your email marketing program, acquire data so that it’s ready to use in marketing and sales, choose data to use in email to impact the bottom line, a.k.a. bolster email ROI, and integrate multiple data sources, from easy plug-ins to robust data power tools.

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Building & Leveraging a Successful Employer Brand

James Ellis– Principal, Employer Brand Labs

In this session, James discusses: What an employer brand is, How to approach your recruitment strategically and holistically, How to find the natural synergies between recruiting and marketing that are essential in creating strong employer brands, How to connect disparate dots to form a more cohesive brand story that attracts candidates and customers alike, and how you can use your employer brand to attract talent & drive your company forward

Watch now