Our work

GE Healthcare

Taking radiology AI to a trade show audience

The Ask

The Radiological Society of North America (RSNA) Annual Meeting is one of the largest industry conferences of the year, with roughly 50,000 people from 115 countries flocking to McCormick Place in Chicago. GE Healthcare needed to create a show-stopping booth to introduce their intelligence platform, Edison.

The Answer

McGuffin developed a visual and contextual experience around GE Healthcare’s ‘Elevating’ theme, conveying their ability to help customers raise the level of patient care provided, improve patient outcomes and be a valued partner. Booth graphics with 3D renderings of the hospital experience, plus a 3D futuristic video, brought messaging to life and helped attract attention and attendees to GE’s booth.

What we did

  • Trade show booth graphic design
  • Product launch campaign
  • 3D animated renderings
  • Product video