BMO Harris Bank goes big for small business.
BMO Harris Bank saw an opportunity to attract new small business customers and cross-sell products and services to existing customers by promoting Small Business Builder, a product and service suite McGuffin named and that includes a customizable array of banking, cash management and lending services.
For this campaign, we leveraged the flexible aspect of the suite of solutions using the theme, “Build Your Business Your Way.” We then applied that theme to a robust, integrated campaign that included print, a wide range of digital elements, social media and a video promoting PAYD, a point-of-sale payment solution. In addition, we developed in-branch materials including posters and plasmas.
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