The home address of our passion for marketing. The sweet spot for our big ideas. Inside McGuffin Minds, you’ll find that what we think and care about has a lot to do with how we help our clients share their stories. And we think and care about a lot.
Here are the most notable insights Chris and Ryan took from the American Advertising Federation’s ADDY Awards.
It’s not just the media or creative that’s changing. Your creative brief should be too.
Give us your best shot.
The new rule is: “If it’s not a good headshot, it’s a dead shot.”
99 samples of paper on the wall
Did you know paper can talk? According to McGuffin Art Director Diane Hoover, not only does it speak, but it’s got quite a personality.
Curiosity saved the cats
They say character is what you do when no one is watching, but in this case, people are watching. They’re just not watching Kim. Take a second to learn about her volunteering that oftentimes goes unnoticed.
Doodling: The most deceptive art in the office
Is doodling a meaningless diversion or does it actually serve a purpose?