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McGuffin Mix

McGuffin’s POV on topics, trends and other tidbits of interest to marketers.

How Bank of the West’s purposeful messaging paid off
You need to audit your website UX more often than you think
Naming your brand: advice from a senior copywriter who’s seen it all
6 tips for giving and receiving critiques on creative work
The 6-step strategy we used to redesign our homepage

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Influencer marketing is for professional services, too
Video production 101: Creating compelling video content
Telling your story: tips on creating an effective presentation
Healthcare marketers: Here’s how you should be approaching TikTok
How to make the logo design process less daunting
6 tips for giving and receiving critiques on creative work
You need to audit your website UX more often than you think
The 6-step strategy we used to redesign our homepage
Naming your brand: advice from a senior copywriter who’s seen it all
Sensory branding: differentiate your brand in the minds (and ears, eyes and noses) of customers
Are you doing enough to communicate your bank’s climate policy?
Your bank merger is on hold…now what?
The 3 keys to bank merger success from M&T Bank’s CMO
A new generation of finance apps are changing the financial name game
How Bank of the West’s purposeful messaging paid off
Is your newest secret weapon old-fashioned direct mail?
6 secrets for an inspiring creative brief
A guide to Agile for marketers
How to overcome the planning fallacy when creating marketing plans
Woman wearing headphones looking at two computer screens
The future of branding is sonic
Dark silhouette of man in front of blue circle
Machine learning for marketers
6 questions to ask in your social media creative brief
4 tips for nonprofits selecting a creative agency