Helping a nonprofit spread the joy of reading to kids, here and around the world.
Traveling Stories, based in San Diego, applied for the 2014 McGuffin Grant to get help raising awareness and donations for their two franchising opportunities. McGuffin selected them as our grant recipients and set about creating a single umbrella theme/logo for the two initiatives, Mybrary.
Under the Mybrary umbrella, we tightened the nomenclature for the two franchise programs, StoryTents and World Library (formerly Story Tents and International Libraries). Then, we integrated the new Mybrary identity and copy into their website and designed an email blast and promotional bookmark. In doing so, McGuffin successfully provided a solid, strategic foundation to help the organization achieve its mission of helping kids to love reading.
Have your own story you want to tell? We can help. APPLY FOR THE MCGUFFIN GRANT