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The Allstate Foundation | Purple Purse

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Standing with The Allstate Foundation’s drive to provide assistance for those suffering from domestic violence.

OBJECTIVE

The Allstate Foundation tapped McGuffin to create OOH materials, digital signage, purse charms with survivor stories and more to help raise awareness of the impact this issue has across the nation. The Purple Purse Challenge was simple: from September 2 to October 3, 2014, organizations competed to raise money to help women break free from financial abuse. The campaign featured language inspired by fashion and attention-grabbing statistics, paired with iconography and images. The creative took to the streets in the form of bus wraps, allowing the message of the Purple Purse Challenge to be seen throughout Chicago.

RESULTS

With nearly $2.5 million raised, the Purple Purse Challenge proved to be truly impactful. And The Allstate Foundation is still working hard to provide support to those in need. Though the challenge has ended, you can still give by visiting purplepurse.com to support everyone fighting this difficult — and often silent — battle.

PURPLE PURSE BUS WRAP | INTERIOR & EXTERIOR BUS TAKEOVER

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