Mama’s Kitchen is a nonprofit organization dedicated to preparing and delivering nutritious comforting meals to the homes of men, women and children in San Diego affected by HIV/AIDS or cancer. After spending years based out of church basements, Mama’s Kitchen moved into a permanent location to house their operations, as the need for their services continued to rise.
To help raise funds for the new building, support day-to-day operations and increase awareness of the group in the San Diego area, McGuffin was enlisted to brand a capital campaign we dubbed “Give It To Mama.” McGuffin developed a campaign logo to support the theme, and we produced handheld signs, a handout and stickers, which were given out during the San Diego Pride Parade. All materials included a link to a landing page McGuffin developed, allowing users to make donations that will help Mama’s Kitchen continue feeding those in need within the community for years to come.
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