DIRECT MAIL

Diners Club

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Capturing the distinct flavor of an exclusive credit card.

Opportunity

The Diner’s Club card is a premium credit card provided by BMO Harris Bank. Diner’s Club wanted to convey a luxe image to attract new users among existing cardholders to their Diner’s Club Preferred Restaurant Program and their Culinary Travel Experiences program. A tantalizing, upscale piece would be just the ticket to tout the VIP dining/travel experiences these two programs offer.

Solution

Sometimes, a smaller scale piece speaks volumes. This one makes a big statement with substantial, pearlescent textured stock, embossing and a clever gatefold. Garnish with some delicious food photos and a stunning destination image, and it’s bon appétit and bon voyage rolled into one.

DIRECT MAIL INTERIOR

DIRECT MAIL INTERIOR

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