Our Mission:

To create brand stories that move minds, inspire action and help our clients achieve more.

At McGuffin, we’re designers, writers, account executives, production designers and motion graphics experts who do everything we can to help our clients maximize their messages and get real communications results. And we do it while overcoming obstacles like tight deadlines, modest budgets and shifting projects scopes.

We can’t stress this enough: our one goal is to do the kind of work – and provide the kind of service – that puts you and your company in the best possible light.

We’re not pie-in-the-sky artistes. At McGuffin, we keep a laser-like focus on delivering our clients significant results — more awareness, more engagements, more leads, more profits. While we think big, we also think smart.

Every communication is a conversation. And a chance to connect.

From a simple banner to a rebrand, we never forget we’re talking to living, breathing people who want meaningful solutions. And that means going beyond the pithy quip, the expected stock image. It means delving deep, understanding pain points and relevant truths and serving up lightning-bolt executions every time.

 Client remarks

UNITED CAPITAL

“On behalf of everyone at UCFA, we want to thank you for the incredible work that McGuffin produced for today’s launch. It’s being extremely well received by the company and marketplace — prospect names are already flowing in. Unbelievable!”

Maria Cronin
Vice President, Adviser Growth


BMO HARRIS BANK

“Congratulations, by the way, on getting such a massive project [collateral guidelines and templates] completed so well.”

Mike Sanders
Vice President, Director of Advertising

CARS.COM

“A part of all of the accolades, awards, recognition and compliments we received were directly related to the unique pre-show and showtime campaign and visuals that truly brought our NADA experience to life. It was a historical event for Cars.com where we shattered revenue goals, won Best Booth and had a stellar Customer Engagement event…it’s partners like you that deserve to share moments like these and get much deserved gratitude for our overall success. I can’t say enough how much I enjoy working with your team on *everything* we do together.”

Maureen Boyle
Director, Creative Services & Event


BMO HARRIS BANK

“We ask for a lot and McGuffin truly delivered on creative”

Lending team

DELTA INSTITUTE

“McGuffin’s work is some of the finest I have seen and I have worked with a lot of agencies — you really listen to your clients and produce high quality!!”

Jean Pogge
Former CEO


BMO HARRIS BANK

“Innovative/out-of-the-box ideas and thinking”

Credit Card team


BMO HARRIS BANK

“Always highly responsive and collaborative”

Deposit team

Process

Everyone, at some point, wants to know how it is we go about developing our creative strategies and executing well-calibrated, communicative work. So, here it is—our take on the creative process:

 

Artboard 1 copy 3

 

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