McGuffin is featured in this years Print Regional Design Annual for the identity we created for Harvest Kitchen. Nice stuff. We were also quoted in the “State of Design” section for the Midwest - Illinois.
Since the quote was so short, I’m going to expound on the conversation: I believe a lot of the good design is coming from the smaller clients, the tight budgets, and the shops that are willing to take risks.
The beauty of smart design whether in the subtleties of sensitive typography or the emotional quality the texture of a paper has on your fingertips is very hard to quantify in any spread sheet. There are a group of start-up companies who have learned that design is a way that they can stand apart in the daily barrage of marketing we are assaulted with.
So kudos to the little guys and the risk takers out there, keep fighting the good fight.
Don’t get me wrong - Design without concept is only wallpaper but an idea without execution is worth a dime a dozen.