My neighbor Gary has been talking about making beer for eight years. Needless to say, until this year no one has tasted a drop of Gary’s beer.
One night, over wine and vodka, Surrey, another neighbor, busts bad on Gary for talking about beer making and it never happening. We get out our calenders - it’s going to happen.
Meanwhile… Joe’s wife Julie is being attacked in her own home by a squirrel who has jumped from her kitchen cabinets onto her head and is now shotgunning around the house like a pinball on crack. From this - Angry Squirrel Ale is born.
Joe did the Squirrel illustration - he’s an amazing guy - check out http://www.joefournierstudios.com/
Marketing Plan: There are just too many laws to be able to sell beer. Therefore, we don’t sell beer, we sell T-shirts. If you buy a t-shirt, we’ll give you a beer. At the time, this seemed like a perfect plan.
Rule #1: It takes beer to make beer.
Cost Analysis: By far, our largest expense in making beer was the cost of the beer we drank while making beer. The second time we make beer, our expenses will be cut WAY back - we will be able to drink the profits.
After a full day of brewing and three weeks of fermenting, the beer was AMAZING. The most memorable moment was Gary cleaning his mouth with vodka to back-blow a clogged syphoning tube.
If there are enough requests, we may even sell hats.
I’ll buy a T-shirt, just tell me how. (I don’t even drink beer but I sure love squirrels)