April, 2008


22
Apr 08

Earth Day

It’s earth day! At McGuffin we’ve been building up to this day for a few months now with our distribution of green notebooks (100% post consumer waste) and saving a local plant in need “Lisa.”

Lisa, the Dracaena Lisa, was rescued by Kiley O’Brien on the night of March 18 from an uncaring and neglectful home located at 566 W. Adams, Suite #400. As Lisa continues to pump more fresh oxygen into our office we plan to continue our preservation of mother earth. To be honest, we’re not going to do anything different because we’ve been rock stars since the establishment of McGuffin in 2004.

Now is the time when you have to ask yourself a very important question. “What am I doing to harm the earth?”

At McGuffin we believe that one of the worst things that you can do for our environment is to pollute the air with the exhaust from a vehicle. We do our best to minimize the use of any vehicle for transportation to work. Our smart location allows us to walk from place to place and also offers many varieties of public transportation.

We all have legs, and at McGuffin we use them. A little bit of work and common sense never killed anybody.

Love you mother earth -

kiley_tree.jpg


21
Apr 08

Career Day!

Having noted how cool I thought it was for McGuffin to volunteer to speak at Northlake Middle School’s “Career Day” – I involuntarily volunteered myself. I was happy to do it though, after I rolled through my waves of overwhelming anxiety I really got excited. Attempting to remember what it’s like to be in a room full of middle schoolers can create a sense of fear within you like no other, especially since I haven’t been around a tween since I was one myself. But, the students of Northlake couldn’t have given me a warmer welcome.

I spoke about what it is designers do, played a “guess the logo” game with them, and even had a class brainstorming session to begin the design of their Boat Trip Poster and Graduation Program. The students were attentive and really full of energy, it was contagious. I even got a compliment on my dress. All in all, my first day back in a middle school was much, much better than my last.


18
Apr 08

Getting Fresh with AIGA

On Wednesday, April 9, 2008 AIGA Chicago held their annual Fresh Talent event.

Fresh Talent 2008 highlights the work of three young Chicago-based female designers: Sue Daly, Dawn Hancock and Alisa Wolfson. The discussion centers on the city we call home as the three designers publicly reflect on their work and place within Chicago’s design history. Rick Valicenti of Thirst moderates, and asks each designer to begin their presentation by identifying a designer or designers who have come before them and with whose spirit theirs best aligns.

The presenters had much to share about how they came to be where they are now. With over 150 in attendance, many were inspired and set off to continue conversations afterwards. In attendance, as a volunteer for the event, was McGuffin Brendan Shanley.


5
Apr 08

Messages from the shattered iPhone

brick vs iphone

Someone should build an on-line support group for those of us who have shattered the screens of our iPhones. Feelings of guilt, blame, anger and sorrow.

Cool - blogging from the iPhone.

Embarrassing - whipping out the shattered iPhone in public - makes you feel like you could be cool, but in reality are a complete douche.

Greatest fear - drunk blogging


2
Apr 08

Martha Stewart thinks we’re “Amazing”.

Swirlz cupcakes was on the Martha Stewart show this week. If I may quote Martha “the packaging is amazing”… this made McGuffins feel pretty good. As much as we’d love to take all the credit, and I do think that we helped make the packaging pretty (not to mention the logo) I think Martha was referring to the amazing way that swirlz came up with the interior structure for supporting and displaying the cakes.

Nice job swirlz- pbj all the way!