Ok, so we’ve created a blog. The first question… Why?
Well, I just finished the book “Word of Mouth Marketing” by Andy Sernovitz. Great book, great guy. Heard him speak at an event a couple of months ago and he has some very down to earth ideas. A lot of the ideas are about companies talking to people - and people talking to companies. Sounds like a good idea since most companies are made of people anyway. His step #3 (pg 181) “Create a Blog”. Yes, we’re going to post Buzz-worthy stuff to increase our search ratings. Yes, we’re going to do a little ranting about social, design and public issues. But most importantly this is about listening. Open, honest listening. If anyone has a gripe, a bitch, a comment, or a complaint, let the keyboard be your instrument. If anyone has anything nice to say (I’ve never seen it on a blog before, but YOU could be the first) this could be a good place to let your inner-cupid run free. Open to any starts on topics - good parties, events that shouldn’t be missed, where to find the best Burrito in the West Loop, are all valid.
I’ve been a fan of McGuffin since the sixties and am thrilled to learn of this new-fangled blog. finally, life’s mysteries can be solved. thanks for the invitation! mine to you: “why we talk” by bj bueno - more about talking, marketing, and not marketing.
Hey!
I didn’t know you guys were there. That was before we met. Small town. Glad to know that someone enjoyed that photobooth.
Uhmmmm, I am going to need for you to sign some model releases…